THE STORY OF WALT KINNEY
Automotive Journey
Walt Kinney has over 35 years of automotive management background. From Finance Director to General Sales Manager, he has always had a passion for the retail automotive industry.
After his son Parker's birth, he decided to slow down the pace and accepted a position with a local newspaper to pursue advertising; it wasn't what he had expected. He found that most marketing and advertising companies copy and paste photos of automobiles from manufacturer websites or various locations on the web, and rarely did they try to capture the spirit of the dealership or their personality. That is where this journey began.
With an eye from not only the dealer perspective but also the consumer's demand for better representation of the product, he began taking vehicles from the showrooms and shooting pictures from various local locations, from that, it allowed potential clients to see the vehicles in locations around their area and get a true sense of the vehicles.
He founded Autography with the help of his wife (who never liked the company name, by the way) to humanize the automobile dealers and show that the vehicles they sell and the services they provide are vital to any local economy.
Enjoy!